Fashion: Becoming a designer
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 6 October 2023
⏱️ 16 minutes
🧾️ Download transcript
Summary
We speak to Greek designer Dimitra Petsa - founder of Di Petsa - a brand which has been worn by celebrities around the world.
She graduated from fashion school five years ago and since then has launched her own fashion brand.
Very few make it in the fashion world - Dimitra explains how she did it from mentors and getting exposure to creating business plans and coming up with business strategies.
Producer/presenter: Hannah Mullane
(Picture: Models wearing Di Petsa clothing. Credit Di Petsa)
Transcript
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| 0:00.0 | Love Janessa is the true crime podcast from the BBC World Service and CBC podcasts, |
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| 0:10.1 | She was trying to get me to send her money. |
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| 0:14.9 | Search for Love Janessa wherever you found this podcast. |
| 0:18.4 | You win their hearts, you win their wallet. |
| 0:21.5 | Hello and welcome to Business Daily. This week, we're taking a look at the global fashion industry. |
| 0:29.3 | Kim Kardashian, Lizzo, Gigi Hadid, what do all of these women have in common? They're all global |
| 0:36.5 | celebrities and the fashion world pays close attention to what they're |
| 0:40.3 | wearing and they've all been wearing the DePetza brand. |
| 0:47.3 | De Petsa is a fairly new kid on the block, created only four years ago by Greek fashion |
| 0:52.3 | designer Dmitra Petsa. |
| 0:54.1 | She graduated in 2018 from Central St. Martin's University in London |
| 0:58.2 | and created her brand just a year later. |
| 1:01.8 | I grew up with my grandmother in Athens, Greece, |
| 1:04.9 | and she was a seamstress and a tailoring teacher. |
| 1:08.6 | So ever since I can remember myself, I was amongst the scraps of fabric |
| 1:14.1 | and also in my grandmother create bespoke garments for all these women. And so I always knew that |
| 1:22.8 | I wanted to continue this in my life. She's recently showcased her designs at London Fashion Week for a second time |
| 1:29.2 | and is dressing celebrities all around the world. |
| 1:32.6 | So how do you go from new graduate to Couture fashion designer in such a short time? |
| 1:37.9 | Today, we're going to find out. |
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