Farming in the digital age
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 7 January 2026
⏱️ 7 minutes
🧾️ Download transcript
Summary
Over a century ago, farmers exchanged their horses and plows for the automated tractor. Generations of farmers have come, gone and watched technology transform their industry.
Automation and biotechnology have continued to propel farming forward, but with the emergency of AI technology, farmers have gained another tool up their sleeve.
Andrew Nelson is a fifth-generation farmer in Farmington, Washington, and he is now using his computer science degree to help tend to his crops.
Transcript
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| 0:00.0 | Worried about your future in tech? |
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| 0:22.1 | Transform your team. |
| 0:24.1 | Ready to tap in? |
| 0:25.9 | Visit us at pluralsight.com to learn more. |
| 0:31.2 | Growing an agriculture business for the digital age from the ground up. |
| 0:36.5 | From American Public Media, this is Marketplace Tech. |
| 0:39.5 | I'm Megan McCarty Carrino. |
| 0:50.0 | About a century ago, farmers were ditching their horses and plows for the gas-guzzling tractor. |
| 0:57.4 | Now, in 2026, they're learning to code. |
| 1:01.1 | Technological change is a constant in farming, and the modern agri-tech business has grown into a $32 billion industry. |
| 1:09.7 | Today on the show, how one farmer is exploring the intersection of technology and agriculture. |
| 1:16.5 | I'm Andrew Nelson. I am a fifth generation farmer and software engineer. |
| 1:21.4 | I live and farm in Farmington, Washington. |
| 1:25.2 | I kind of got more into software than farming |
| 1:28.3 | because I did grow up on the farm |
| 1:30.4 | and I was a constant, like, tinker as a kid. |
| 1:35.0 | So what I decided to do was go to college |
... |
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