Today on the show I sit down with Gene Baur — activist, best-selling author and president & co-founder of Farm Sanctuary, the first animal rescue organization dedicated to farmed animals. You might have seen him in the documentary Forks Over Knives*. And I'd be remiss in not mentioning his is a pretty darn good marathon runner prepping for his first Ironman this summer (on a plant-based diet of course). I've had plenty of vegans with strong points of view on the program. But this was the first time I have interviewed a true animal rights activist. I'm certainly not an expert in this area, but Gene is such a great guy, he made it easy. I'm the first to admit that my original reasons for going vegan were far more selfish than ethical. But the more educated I become about how our food system functions to deliver meals to our plates, the more sensitive and attuned I have become to the indelible power of marketing; the extraordinary lengths to which BigFood and their adjuncts on Capitol Hill will go to keep the public immunized from the harsh realities of factory farming; and the unnecessary and horrific treatment of farm animals that inevitably results. Please understand — I take no moral high ground. But as my awareness of this issue continues to broaden, I do feel a certain imperative to cast light on what I perceive as exceedingly cruel abuse on a systemic level. In my very humble opinion, our current system is both untenable and unsustainable in the long term. There is a better way. And Gene is a great ambassador of a worthy message warranting our objective attention. If you come to this interview with a different perspective on this issue, I understand. And it's fine. Believe me, I get it. I ask only one thing – that you please listen with an open and mind. Thanks. And enjoy the show! Rich