Fans First: How Jesse Cole Turned Baseball Into An Experience
Mick Unplugged
Realm
4.8 • 3K Ratings
🗓️ 1 January 2026
⏱️ 34 minutes
🧾️ Download transcript
Summary
Jesse Cole, famously known as the man in the yellow tux, is a master of reinvention, joy, and building unforgettable fan experiences. As the owner of the Savannah Bananas, Jesse has transformed a struggling baseball club into a global phenomenon by shattering norms and prioritizing fun above all else. Driven by a deep belief in bringing people together and creating moments of joy, he’s become a leading business thinker, author, and inspiring mentor dedicated to showing leaders how to turn customers into raving fans. With innovation at his core, Jesse's contagious energy and commitment to doing the remarkable make him a blueprint for entrepreneurs and changemakers everywhere.
Takeaways:
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Normal gets normal results — Jesse preaches that following industry standards only yields average outcomes; it's bold, memorable actions that set you apart and drive remarkable success.
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Micro-reinvention matters — You don’t need to overhaul everything at once; continuous, small innovations across touchpoints can reshape experiences and build superfans.
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Lead with gratitude and values — Companies that embody gratitude and consistently put their “fans” (internally and externally) first, even at a cost, build stronger, more loyal communities.
Sound Bytes:
“No one gets excited about normal. They get excited about memorable.”
“The only way you can be great is if you’re willing to get through the messy to get to the great.”
“If you do what everyone else is going to do, you’re going to get the same results as everyone else.”
Connect & Discover with Jesse:
Website: Find Your Yellow Tux
Website: thesavannahbananas
LinkedIn: YellowTuxJesse
Instagram: @YellowTuxJesse
YouTube: @yellowtuxjesse
Book: Find Your Yellow Tux
🔥 Ready to Unleash Your Inner Game-Changer? 🔥
Mick Hunt’s BEST SELLING book, How to Be a Good Leader When You’ve Never Had One: The Blueprint for Modern Leadership, is here to light a fire under your ambition and arm you with the real-talk strategies that only Mick delivers.
👉 Grab your copy now and level up your life → Amazon, Barnes & Noble, Books A Million
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Transcript
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| 0:00.0 | This episode, you already know it's fire. |
| 0:02.3 | Like, just wrapped it up. |
| 0:03.7 | Jesse Cole gives a masterclass. |
| 0:05.3 | Like, I'm not even going to prolong this. |
| 0:07.3 | A masterclass in business and scaling and experience. |
| 0:10.6 | So if you're a leader, if you're a business owner, if you're an entrepreneur, |
| 0:13.1 | this episode is giving you all the tools that you need to create the best experience possible for your customers, for your fans, and for your |
| 0:23.3 | employees who are often the most forgotten. So get your notebook ready, get your recorder |
| 0:28.5 | ready, because this is truly a masterclass. Ladies and gentlemen, I present the brilliant, |
| 0:33.3 | the amazing Mr. Jesse Cole. |
| 0:41.8 | You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. |
| 0:46.0 | This is where purpose meets power and stories spark transformation. |
| 0:51.2 | Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. |
| 0:53.5 | I'm Rudy Rush, and trust me, you're in the right |
| 0:56.0 | place. Let's get unplugged. Jess, how you doing today, brother? So great to be with you, my friend. |
| 1:05.5 | Man, I'm the honored one. You know, I always start my podcast by asking my guest about their because, right? |
| 1:12.3 | That thing that's deeper than your why. |
| 1:13.9 | You know, Simon Sinek wrote the book, Start with Why. |
| 1:16.2 | And I do believe you start with why, but you're actually fueled by your because, right? |
| 1:21.8 | So if I were to say what's your why, you probably say your family, your kids, success. |
| 1:26.2 | But when I say but why, that sentence usually |
| 1:29.7 | starts with, well, because. And I care about what happens after well, because. So if I were to say, |
... |
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