Fan-First Always: Behind the Scenes with SMI's Chief Experience Officer

The Dale Jr. Download

Dirty Mo Media & SiriusXM

Sports

5 • 8.4K Ratings

🗓️ 4 December 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Business of Motorsports, Kelley Earnhardt Miller sits down with Jessica Fickenscher, the Chief Experience Officer at Speedway Motorsports, to dive into her incredible 26 years from intern to executive. Jessica pulls back the curtain on what it takes to enhance the fan experience at NASCAR events, from innovative engagement strategies to the game-changing revival of North Wilkesboro.

Transcript

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0:00.0	The following is a production of Dirty Mo Media.
0:07.0	Welcome to the business of motorsports.
0:09.8	It is yours truly, Kelly Earnhardt Miller.
0:12.5	You know, one thing that I really hope that this series does is open up people's horizons.
0:18.9	I got in a lot of trouble and I got challenge.
0:21.6	I don't know why you're coming here, you don't trust us.
0:23.6	I said, no, it's not I don't trust you.
0:25.6	I'm running a business.
0:27.6	A lot of people kind of feel like, well, we're never getting back to where we were.
0:31.6	Why did we ever get to where we were?
0:33.6	There's so much more involved in decision.
0:38.3	I mean, I want to rip somebody's head off every day.
0:42.2	I say yes to me.
0:43.5	Oh, you say yes on the phone.
0:44.7	Well, he made me say.
0:49.1	All right.
0:50.5	Welcome to the Dirty Mode Studio and another episode of the business of motorsports.
0:55.1	I'm super excited today to welcome, wow, just an amazing female in our industry, Jessica
1:02.2	Finkincher.
1:03.7	She got a long name, so we'll just say Jessica F.
1:06.5	And I've got to work with Jessica for quite a few years in her career, her 26-year career.
1:14.4	Currently the chief experience officer at Speedway Motorsports.
	...

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