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Thank you. McMillan Online Community. From Wondery, I'm David Brown, and this is Business Wars Daily on this Thursday, June 6th.

First, it was fake meat.

Now, it's fake eggs.

Lab-grown substitutes for animal products are all the rage right now.

Impossible Burger may have been the product to get mainstream eaters over the ick factor of engineered food.

But fake eggs could be the next major category to compete with the real thing

for shelf space and your taste buds.

Makers of vegan foods are generally horrified by actual blood and guts, but their leaders are

in a knock-down drag-out fight to dominate the multi-billion dollar market for fake eggs.

...