From KCRW in Santa Monica, I'm Matt Holzman sitting in for Claude Brodeser Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all at.

And prepare yourself for the breaks. Check it out.

This week on The Business, faith-based blockbusters.

We'll talk about the making and marketing of the Christian hit Fireproof,

which landed an impressive fourth place of the box office in its first weekend out.

Plus, after 90 years of making the stars look fabulous,

the first family of hair and makeup finally gets its own star on the Hollywood Walk of Fame.

But first, it's the Hollywood News Caravan.

Go nowhere. It's the business from KCRW.

There's been a new hand-dealt in the ongoing poker game between the producers and the Screen Actors Guild,

with no SAG contract signed and a work stoppage even remotely possible, production has been

light.

But now, Variety reports the studios are going all in, with hundreds of millions of dollars

to start making movies again next spring and summer.

Of course, the announcement could just be the producers calling Sag's Bluff. The Guild threatened to take a strike vote

week before last as they struggle for some leverage in their non-negotiations with producers.

No matter how all this plays out, at the end of the day, it's pretty clear who'll take the pot.

Nobody. Elsewhere, the Academy Board of Governors voted last week

to end its 55-year ban on movie ads during the Oscar telecast. A limited number of slots

will be made available, but restrictions do apply. Advertised movies can't open until weeks after

...