Fair Trade, Certified B and More: The 3rd Party Labels You Need to Know

Sustainable Minimalists

Bleav + Stephanie Seferian

Home & Garden, Kids & Family, Parenting, Leisure

4.8 • 1.1K Ratings

🗓️ 28 April 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fair Trade, Certified B and More Ever wonder what the Fair Trade label on products *really* means? How about that elusive Certified B Corp distinction? “All-natural”, “fat-free”, and “non-toxic” are blanket marketing statements that have no real meaning. But third party certifications? Their distinct logos distinguish the best from the rest. Yet while certifications are meant to give consumers confidence, it can be difficult to understand what all the different labels stand for. On today’s show I break down... Read More Read More The post Fair Trade, Certified B and More: The 3rd Party Labels You Need to Know appeared first on Sustainable Minimalists. Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content

Transcript

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0:00.0	I'm Stephanie Safarian and this is episode 121.
0:06.0	You are listening to the Sustainable Minimalist Podcast, a show about living simply and
0:11.0	sustainably with your family.
0:12.8	Here's your host, Stephanie Safarian.
0:17.2	Hello, there friends and welcome back.
0:19.8	On today's show, we are demystifying all those labels and all those third party
0:25.4	certifications on our favorite products. If you have been listening to this
0:30.5	podcast for a while you likely already know that it is prudent for us as
0:36.2	consumers to forget about those blanket marketing terms like all natural or fat free. I could go on and on. Instead, you have heard me say so many times that a better option is to trust third party certifications because those certifications can give consumers the confidence that a product or a company has met strict guidelines for health or environmental or social concerns.
1:07.0	Now the problem comes in the fact that these cute-see little labels are on products but you and I we have no idea
1:16.7	what they mean we know they're important but we don't know why it takes a lot of
1:21.6	time to do that research to find out what exactly a specific
1:27.2	certification label means and when we are in the store and when we have a
1:32.4	child next to us who's starting to act up we are not
1:36.4	going to whip out our phone and figure it out right then and there we're either going to buy
1:40.9	or not buy right we just trust the label, we buy the product, or we pick the cheaper
1:46.7	option, the one without the label most often. I've been there many times and maybe you have two. So I have one goal for today's episode and that is to give you the down low on four of the most common third-party certifications so that you can shop with greater
2:06.9	confidence. Now today's show is organized into two parts. The first part is an introduction to some of the
2:15.4	certifications we see. So I'm choosing three certifications that you've
2:19.8	likely seen on some products here or there as you are out and about. I'm not picking the
2:26.1	most popular ones, the ones that you likely already know something about. So you
2:30.4	won't hear me talking about USDA organic, you won't hear me talking about USDA Organic.
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