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I'm Rufus Griscombe and this is the next big idea.

Today, how to fail intelligently. As hopefully many of you know, about a year ago, we launched a daily version of this

podcast called The Next Big Idea Daily, which is hosted by my friend and co-founder Michael

Kavnatt, who happens to be here with me now in real physical space.

Hey Michael. Hey Rufus.

So Michael, maybe just give listeners who haven't heard the next big idea daily, those poor souls, a quick pitch for the show.

Yeah, the next big idea daily, as the name implies, is a daily show.

It's a short format show, we keep them to 10 or 15 minutes so you can listen while you're walking the dog making your coffee and the idea is each day we present you the key insights from a recent work of non-fiction usually a book in the worlds of psychology or creativity or

productivity. You know I think of them as many master classes, life lessons you can

absorb in 10 to 15 minutes. And I think that theme of the books that you tend to cover is not accidental because I know you Michael to be someone who's a little bit of a productivity nerd.

You're kind of a sucker for these kinds of books about

management and psychology and personal productivity. The latest like journaling

system. Oh yes, I love a good journaling system. Oh yes I love a good journaling system. Yeah no I take that as a

compliment I am kind of a productivity nerd and you know kind of a self-help nerd I know that word self-help has a bit of a negative connotation to it but come on

what's wrong with helping yourself we all should be helping ourselves and as long as we're using

sort of smart science and research-based books that will help us do that, bring them on, you know?

So I'd like to think of it as evidence-based self-help.

I love it, and that is precisely why when a new book came across my desk called

Right Kind of Wrong, The Science of failing Well by Harvard Business School

Professor Amy Edmondson. I thought this has Michael Kavnaut written all over it.

Absolutely, yeah, definitely up my alley.

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