I'm Deerreboza, and you're listening to CNBC's Tech Check.

Our show is live weekdays at 11 a.m. Eastern. Listen in.

To speak up about questionable practices of big tech companies, so we can, among other things,

ensure that Americans are fully aware of how social media platforms are using artificial intelligence

and opaque algorithms to keep them hooked on the platform.

So let me, Ms. Hogan, just ask you, we've learned from the information that you've provided

that Facebook conducts what's called engagement-based ranking, which you've described as very

dangerous.

Could you talk more about why engagement-based ranking is dangerous, and do you think Congress should seek to pass legislation like the filter bubble transparency act that would give users the ability to avoid engagement-based ranking altogether?

Facebook is going to say you don't want to give up engagement-based ranking.

You're not going to like

Facebook as much if we're not picking out the content for you. That's just not true. There

are a lot of Facebook likes to present things as false choices. Like you have to choose between

having lots of spam. Like let's say imagine we ordered our feeds by time, like on iMessage or on, there are other forms of social media that are chronologically based.

They're going to say, you're going to get spanned, like you're not going to enjoy your feed.

The reality is that those experiences have a lot of permutations.

There are ways that we can make those experiences where computers

don't regulate what we see. We together socially regulate what we see. But they don't want

us to have that conversation because Facebook knows that when they pick out the content that we focus on using computers,

we spend more time on their platform. they make more money. The dangers of

engagement-based ranking are that Facebook knows that content that elicits an extreme reaction

from you is more likely to get a click, a comment, or reshare. And it's interesting because

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