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Business Wars

Facebook vs Snapchat - Vanishing Act | 1

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 2 October 2019

⏱️ 30 minutes

🧾️ Download transcript

Summary

It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.

 Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete with Snapchat.


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Transcript

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0:00.0

Hey, prime members, you can listen to business wars at free on Amazon music.

0:04.6

Download the app today.

0:06.2

April 2011, a brightly lit classroom inside Stanford University.

0:19.4

Twenty-year-old Evan Speagle is feeling confident.

0:23.5

Six weeks of work have led to this moment.

0:27.4

Tall and gangly with brown hair and eyes,

0:30.2

Speagles got the swagger of a cocky upper-classman.

0:33.8

He's about to show off his final class project.

0:36.4

A prototype for a new app he believes will fundamentally change the way people communicate.

0:42.5

As 30 students and two professors watch, Evan struts to the front of the class.

0:48.2

But what raises the stakes of this particular presentation

0:51.8

is the panel of a half-dozen venture capitalists from nearby Silicon Valley,

0:56.6

waiting to hear his pitch.

0:59.0

This isn't just a class project for Speagle.

1:02.5

He's auditioning his app for potential investors.

1:06.7

He shows off a screenshot of the app,

1:09.2

a timer with a drop-down menu.

1:12.0

This is Peekaboo.

1:13.2

You use the app to take a picture.

1:15.2

At the bottom of the screen is a Bluetooth bar that lets you select how many seconds you want the photo to be viewable for.

1:22.4

After that, it disappears forever.

1:26.2

Then you can click the send button on the toolbar and choose which of your friends to send it to.

...

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