4.2 • 639 Ratings
🗓️ 2 January 2019
⏱️ 3 minutes
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0:00.0 | Understanding the human body is a team effort. That's where the Yachtel group comes in. |
0:05.8 | Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years. |
0:11.0 | Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program. |
0:19.6 | To learn more about Yachtolt, visit yawcp.co.j.jot.com.j, that's y-A-K-U-L-T-C-O.J-P. |
0:28.4 | When it comes to a guide for your gut, count on Yacol. |
0:33.7 | This is Scientific American's 60-second science. I'm Christopher in Taliatta. |
0:39.1 | Facebook is currently worth some $400 billion to its shareholders, which might seem like a lot. |
0:45.2 | But a recent study suggests the company's worth many times more than that to its users. |
0:49.7 | Basically, our punchline is that Facebook does seem to bring value to its users. |
0:53.5 | And maybe that's the nicest thing anybody said about Mark Zuckerberg all year, you know, but it does |
0:57.3 | seem to bring joy or utility to people. |
0:59.6 | Sean B. Cash is an economist at Tufts University in Boston. He and his team asked some |
1:04.2 | 1,300 Facebook users from colleges, community, and online samples to put a dollar figure on the |
1:09.9 | value the social network brings to |
1:11.5 | their lives. Specifically, they asked users how much they'd need to be paid to deactivate their |
1:16.9 | accounts. And the stakes were real. If a user's offer was accepted, she'd have to deactivate her account |
1:22.5 | for up to a year. And cash, remember, that's the actual name of the economist, Cash, would have to pony up the money. |
1:28.9 | We did have some budget-breaking surprises. But just how big of a surprise? Cash and his team found |
1:34.1 | that on average, users ask for more than $1,000 in exchange for shutting down their accounts for a year. |
1:40.0 | They reported the results in the journal Plus 1. If you divide Facebook's market capitalization by its number of users, more than 2.2 billion, |
1:49.0 | you'd find that each user is worth about 175 bucks to investors. |
1:53.0 | But actual users seem to prize access to the platform at more than five times that. |
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