Facebook has a long history as a home of the anti-vax movement.

For years, users have built communities with other anti-vaxxers on Facebook, and during

COVID-19, Facebook wants to be a leader in the vaccination campaign.

That puts Facebook in a tricky situation, given its tumultuous history with anti-vaxxers,

will Facebook ever be seen as an authority figure this time around?

Joining us is Riko Jurebek, a high-while hair back up.

So tell me what is Facebook planning to do to encourage its billions of users around

the globe to get vaccinated?

So like we've seen with Facebook's approach to the election and approach to COVID-19 before

we had vaccines, its basic strategy is directing people to accurate information produced by health

authorities, whether that's local health authorities or an organization like the World

Health Organization.

Basically the general strategy is to, while dealing with the misinformation problem, try

to get as many users as possible going to the right sources.

We've also seen efforts by the company to give ad credits to those public health organizations.

We also have Facebook conducting its own studies of vaccine doubts on its platform and trying

to do these sort of large quantitative studies to see what's really happening.

But I think overall it's been a pretty similar strategy to what we've seen in the past.

And I think that's why a lot of people are still pretty concerned about Facebook's relationship

with anti-vaxxing content.

Yeah, I mean, stepping back here, can you give me like the long sweep of history here?

And maybe as quickly as you can.

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