The social media giant under fire after a bombshell,

the data analytics firm Cambridge Analytica

allegedly harvested the personal information

of 50 million unsuspecting Facebook users.

And you can use money to amplify whatever you believe

and get people to believe that what is popular is now truthful

and what is not popular may not be truthful.

Facebook's most valuable asset is how well it knows you.

Every post you like, every page you follow, every friend you make.

What we worked on at SCL and then later at Cambridge Analytica

was data harvesting programs where we would pull data from users of apps and all of their friend networks

and run that data through algorithms that could profile their personality traits and other psychological attributes.

Consumer internet businesses are about exploiting psychology and that is one where you want to fail fast because, you know, people are unpredictable,

and so we want to psychologically figure out how to manipulate you as fast as possible

and then give you back that dopamine hit.

There's an old saying that goes.

Trust takes years to build, seconds to break, and forever to repair.

When some might have learned to adjust, but it never was a matter of trust.

Think about it right now, this holds true for Facebook.

When you go onto the world's largest social network, the message is simple.

Sign up, it's

free and it always well be.

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