Facebook's 2026 Rules for Reach & Relevance
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 16 April 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714
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Transcript
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| 0:00.0 | Hey there, it's Mike. Before we get started with today's podcast episode, I just want to let you know that social media marketing world is literally just around the corner. |
| 0:11.2 | Every year, thousands of marketers gather this year in Anaheim to learn exactly what's working right now with marketing and with AI. |
| 0:20.5 | Not what worked last year. Actually, what works right now with marketing and with AI. Not what worked last year, actually what works right now. |
| 0:25.6 | They leave with strategies that they can implement immediately. And I want you to be there. |
| 0:30.6 | I want you to be part of this special group so that you can get an edge in 2026 because, |
| 0:36.5 | my friend, the world is going through radical change |
| 0:39.2 | and we're going to be talking about it in detail at social media marketing world taking place |
| 0:44.4 | April 28th 29th and 30th and AI business world which is our AI subconference is included free |
| 0:51.7 | with your social media marketing world ticket. Make the decision |
| 0:55.8 | right now to attend and let 2026 be your best year ever. Grab your tickets right now at |
| 1:02.3 | social media marketing world.com. Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 1:15.1 | And now, here is your host, Michael Stelzner. |
| 1:19.1 | Hello, hello, hello. |
| 1:20.2 | Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner. |
| 1:25.8 | I'm your host, Michael Stelzner, and this is the podcast for marketers, entrepreneurs, and creators |
| 1:31.0 | who want more exposure, more leads, and more sales. |
| 1:33.7 | Today, Jerry Potter and I are exploring important updates from Facebook with our special guest, |
| 1:40.1 | Tara Zerker. |
| 1:41.6 | Jerry, over to you. |
| 1:42.6 | Thanks, Mike. |
| 1:43.2 | It's great to be here. |
| 1:43.9 | We've got some important |
... |
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