Facebook Marketing Declines: How Business Should React
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 17 January 2014
⏱️ 44 minutes
🧾️ Download transcript
Summary
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?
In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host of the Social Pros podcast.
Show Notes: https://www.socialmediaexaminer.com/76
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Transcript
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| 0:00.0 | Just a quick reminder before we start today's show |
| 0:03.0 | Social media marketing world is coming very soon. |
| 0:06.0 | Grab your physical or virtual tickets now |
| 0:10.0 | by visiting social media Marketing World. info. |
| 0:14.0 | Again, Social Media Marketing World. |
| 0:17.0 | info. |
| 0:18.0 | Welcome to the Social Media Marketing Podcast, helping you navigate the Social Media Jungle. |
| 0:26.9 | And now here's your host, Michael Stelsner. |
| 0:31.6 | Hello, hello, hello. Thank you so much for joining me for the social media |
| 0:35.0 | marketing podcast. I'm your host Michael Stelsner and this is the |
| 0:38.9 | podcast for marketers and for business owners who want to know what works with social media. |
| 0:46.3 | We have a very important show today. |
| 0:48.2 | I'm going to be joined by Mari Smith and Jay Bear, and we're going to explore why so many businesses are seeing declines in organic |
| 0:56.7 | Facebook marketing and what you need to know and just in case you're not aware of |
| 1:02.1 | what's been going on here's some context. |
| 1:05.0 | Ad Age did an article and they sourced an official Facebook document that said the following. |
| 1:10.8 | We expect organic distribution of an individual pages post to gradually decline over time |
| 1:17.6 | as we continually to work to make sure people have a meaningful experience on the site. |
| 1:25.0 | Paraphrased, Facebook is saying, |
| 1:28.0 | we're going to show less of your Facebook update |
| 1:31.6 | to your fans and followers. |
| 1:35.0 | Indirectly what they're saying is if you want to get seen by your fans and followers you're going to need to pay to play. |
... |
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