Facebook, Etc. and Your Business: Beyond Friending

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 4 November 2015

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: Verb: To friend. Over 1BN of us use Facebook and other social media mainly for personal communication. Many businesses see sales gold here, too. But their 'pixels-vs-people' approach isn't working so well. How can B2C and B2B companies market effectively to FB and other social platforms – and what is the potential payoff? It's time to learn how to master authentic social engagement to capture the exciting possibilities for your company.The experts speak. Yvette Lui, Facebook: "It always seems impossible until it's done" (Nelson Mandela). Jamie Tedford, Brand Networks: "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…because the ones who are crazy enough to think that they can change the world, are the ones who do" (Steve Jobs). Hari Ashvuni, SAP: "The price of doing the same old thing is far higher than the price of change" (President Bill Clinton). Join us for Facebook, Etc. and Your Business: Beyond Friending.

Transcript

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0:00.0	Brian Dean Wright here, former CIA operations officer and hosts of a daily news podcast called The Right Report, like the Wright brothers.
0:08.6	Each morning at 5 a.m. Eastern, I take you with me around America and around the world for news that you need to know.
0:14.5	But here's what's different about the Wright Report. I use news sources from the left like MSNBC and from the right, like Fox News.
0:21.7	I present that to you before I then make clear that I'm pivoting to my analysis and opinion of what to make of it all.
0:27.4	And that's important, separating facts and data from analysis and opinion.
0:31.5	In fact, that is exactly how a good intel officer does it.
0:34.5	We're trying to provide global secrets and assessments to the White House in what is called the President's Daily Brief, and that is why my podcast is so very different.
0:42.7	So join me and thousands of my listeners each and every day on The Wright Report.
0:46.8	You'll find it Monday through Friday at 5 a.m. Eastern on all major podcast platforms.
0:51.6	Once again, I'm Brian Dean Wright. I sure hope to see you tomorrow morning
0:54.9	with your daily presidential brief on The Wright Report.
1:09.0	Welcome to the most nutritious hour of business talk all week.
1:13.3	This is Coffee Break with Game Changers, presented by SAP.
1:17.3	The best run business is run SAP.
1:19.9	Your host and moderator is Bonnie D. Graham.
1:22.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:30.1	Now, here's Bonnie D. Graham.
1:32.5	Welcome, welcome, welcome.
1:34.1	And if you want to run with the game changers, I absolutely, well, you know I do.
1:38.2	I promise you are in the right place.
1:41.5	We have a great topic for you today.
1:43.3	Facebook, what? Yes, Facebook, a great topic for you today. Facebook.
	...

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