It's Tuesday, June 23rd. Welcome to Market Fullery. I'm Chris Hill.

Joining me today from the Great White North, the one and only Jim Gillies. Good to see you, my friend.

Good to be seen, Chris, thank you. It's a little bit of the

great humid north right now. It's kind of uncomfortable right now where I am.

Well I'm sorry to hear that, but just selfishly I'm glad I'm not in the same with you same room with you watching you sweat

So there's that we've got some restaurant news. We've got some FinTech news, but we're going to start with big tech.

Google is going to see a drop in its US advertising revenue of more than 5% this year.

That is, according to a report by E-marketer,

which is a research firm that's been tracking

Google's ad business since 2008.

This was a pretty interesting report and we'll get to some of the ripple effects

for other players in the advertising space, but you know that's that's pretty noteworthy that this is the first

time since they've been tracking it that Google's going to see a drop in ad revenue.

Well I mean the first the first question I, Chris, and I don't know the answer, so I'm not trying to be difficult.

But what is E-marketers history?

Because of course, you know, we, you know, in the the investment world we always have all kinds of

forecasts and predictions and we also know that people in general are bad at

forecasts and predictions so I am curious to know what e-marketers history of accurately portraying

Google's ad revenue is, how accurate they've been, you know, and and because yes

they are predicting a negative 5.3% growth

not really growth but you know coming on the backs of the last two years being just over 17% and almost 15% up.

So they're calling for a minus five and change this year down to only about 40 billion dollars, just shy of $40 billion.

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