F1 vs NASCAR | F1 Roars Into the U.S. | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 28 May 2026
⏱️ 41 minutes
🧾️ Download transcript
Summary
In 2019, the Netflix series Formula 1: Drive To Survive ushered in a major uptick in the sport’s popularity among Americans. Then, the 2021 F1 season saw an epic showdown between Lewis Hamilton and Max Verstappen, and interest exploded. The F1 fan-base is young, diverse and gaining on NASCAR. Formula 1 lead commentator Alex Jacques join us to share his insights into the rise of F1 in the U.S. market, the wave of new talent, and why he loves the sport so much. Jacques is the author of Grid to Glory: 75 Milestone Formula One Moments. You can hear his commentary on F1TV, Channel 4 and Formula 1: Drive to Survive.
https://alexjacques.co.uk/
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Transcript
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| 0:00.0 | Audible subscribers can listen to all episodes of Business Wars ad-free right now. |
| 0:06.0 | Join Audible today by downloading the Audible app. |
| 0:11.7 | From Audible Originals, I'm 1998, and a nine-year-old is at home in the UK |
| 0:42.1 | watching the Belgian Grand Prix on TV. He can see it's raining hard as the race begins. |
| 0:49.1 | Soon after the start, there's a massive pile-up with 13 cars, parts flying everywhere. |
| 0:55.8 | Here's the race commentator Murray Walker. |
| 0:58.1 | Great start by Eddie Irvine. Field of! Look and field up! |
| 1:01.9 | And in the wall! Who was that? |
| 1:03.5 | Cool tart, Cooltart in the wall. |
| 1:05.1 | They'll stop the race. |
| 1:06.9 | They'll have to red. They'll have to red flag this. |
| 1:09.0 | This is terrible. Look, oh, this is quite appalling. This is the worst start for a |
| 1:13.1 | ball free that I have ever seen in the whole of my life. The nine-year-old watching is thrilled by the |
| 1:20.4 | drama of the crash. That boy is Alex Jakes. And at that moment, well, he knew he had found his sport. |
| 1:29.3 | It would take years, but eventually he'd become the voice of Formula One on F1 TV and Channel 4. |
| 1:35.7 | And today, Alex is our guest. |
| 1:38.4 | He might recognize his voice from the Netflix series Formula One Drive to Survive. |
| 1:43.0 | He's also the author of Grid to Glory, 75 |
| 1:46.1 | milestone Formula One moments. Alex explains how F1 finally secured a solid foothold in the U.S. |
| 1:53.3 | market during the pandemic, and how it's gaining on NASCAR, especially with younger fans. |
| 1:58.8 | We'll also talk about the epic 2021 F1 season, the |
| 2:03.9 | 26 season, of course, and oh yeah, we'll talk about Max for Stopping. All that's coming up. |
... |
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