I'm Justin Burnbaum, a staff writer here at Forbes.

Joining me today is Susie Wolfe, managing director of F1 Academy.

Susie, thanks for being here today.

It's a pleasure.

So we're in the third year of F1 Academy.

The season finale is coming up.

It's going to be held at the Las Vegas Grand Prix.

I'm curious, putting an event like that alongside one of the sports marquee races, what does that do

to elevate F1 Academy? Thank you to the team at Las Vegas, the CEO, Emily Prazer, for making it all

possible. And one thing's for sure, we're not just racing there. We are going to light up Las Vegas.

We've got a merch collection with Hello Kitty dropping.

We've obviously got a huge title fight between Dorian, Pan and Maya Bouk, Ferrari against Mercedes.

So it's going to be a big weekend for us.

What's kind of the broader expectation coming out of that weekend?

What do you see coming out of there that kind of builds momentum going into the next season?

Well, I think long term with F1 Academy, we know change takes time.

And we always wanted to build a very strong foundation that year on year would solidify and just create more and more momentum.

We're bold, we're big with our visions, but we're

only in year three. So we're still very much like a young startup. It's about optimizing the

calendar, making sure we're reaching new audiences, that we're speaking to that very young female

demographic that now is such a big fan of Formula One and creating opportunity in the sport so that

we see female talent both on and off

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