For today's story is a teachable moment.

Yeah.

It's actually a little different for us.

It's pretty sad.

Most of the story times are like upbeat.

But this is a story and it's definitely a teachable moment.

Absolutely.

It's a story to learn from.

But it's not really the most...

Yeah, I think most of our stories there's always like a triumph and it's, oh, wow, I can't believe they came from those odds to do this or they use their intelligence, their network to do that. And, um, this one's a little different. Yeah, but it's still a story that needs to be told. Absolutely. Nonetheless. We can learn from the mistakes. Yes. So Wallace, Wally Amos Jr. Yeah. You know, it's crazy. So most people, if you heard of the cookies, famous Amos. Yeah. That's him. You're probably known for that. Yeah, probably known for that. Yeah. But I didn't actually know, I was doing some research. So I know he did that. But what I didn't know was that in 1962, he became the first black talent agent with William Morris agency. Yep. And he had Diana Ross and the Supremes, Marvin Gay, Sam Cook. Yeah. And he had Simon and Garfinkel. Yeah, yeah. Those were all. Big town. Yeah. That was pretty extremely big. Think about like Diana Ross Marvin Gay and Sam Cook Yeah

That's crazy. If I, like, who does that? Who finds that type of talent? Yeah. So, but he's, he was raised in Tallahassee, Florida. Shout to Tallahassee. Tally Ho is what they call it. That's what you Florida is. Fam U Uh Tallahassee. Tallyho, is what they call it. That's from your Florida days.

Famu. Tallahassee Community College, Florida State University. Yep. It's a college town. Shout to Tallahassee. So he's from Tallahassee. He's born in 1936. That was like, what? He's still living. Still living, man. Still living. Still living. Still going. Shout them.

You know, come from a no southern background and his aunt apparently made homemade cookies. Aunt Della. Yeah. Yeah. That was famous in the neighborhood and everybody loved it. You know, just a traditional type of just in the kitchen just making cookies. chocolate chip cookies so that never really left him

even though he went to you know uh pursue a career in you know managing artists and things of that nature

and eventually went to hollywood but he always had his down south roots of cooking yeah that actually

was what he would give to some of his artists he would present them with cookies like so like some of the

artists would come and he had like a snack before there was riders and you had to have all those things like he would bring the cookies, he would present them with cookies. So, like, some of the artists would come, and he had, like, a snack.

Before there was riders, and you had to have all those things. Like, he would bring the cookies to them. Yeah, and he actually went to culinary school also. Yeah, man. Before he became a talent agent, he went to culinary school. It was no joke. So, yeah, so, like you said, he used to gift his client's cookies. and that kind of branched off to people saying like he should probably start his own company.

Yeah, and those same clients who, you know, that he brought the talent from, they became people that like, listen, we loved what you got.

We love the product.

We're going to help you.

We're going to become investors.

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