So it might take you 10 years to figure out what we've done 45 times already. Right?

And now I bring that intellectual property into the company and say,

here's how we're going to design this a little differently. Here's how we're going to change your

compensation plans for your salespeople to actually incentivize them to give you more stable revenues

or more visibility into the future revenues and earnings of that business.

That you may not have figured out or may not figure out because you may not be in an environment,

a circle of people who have dealt with that before. And so that's why the expertise that we bring

is often more valuable than the capital.

Hi guys, welcome back EYL. This is a very special episode. Let's call it the icon edition.

It's also the earliest episode of EYL. Oh, I thought it was your choice to get here this early.

Well, I mean, once we got the top slot, it was making work. We've been up 24 hours.

So, and I did get the memo. Well, you didn't get the memo. I didn't get the

memo. I stayed on brand. The blue blazer with the 3P suit look. This is the brand. This is the

new brand. This is the new brand. This is the icon edition brand. It's called Rebrand.

So, you know, this is a very full circle moment for us because I think probably three,

maybe four years ago, right? So, a lot of this started for us on social media, on Instagram.

And I used to write a lot, like, like, blogs, but I put it on Instagram. So, I would write about

a whole bunch of different topics. And one of the topics that I wrote about was you. You had a

art. You had a cover of Forbes. And thinking about you like three or four years ago. So,

I put the cover up and then I wrote like a three-page, three-paragraph description of the whole

situation. And then my whole point of it was at that time, specifically, I didn't feel that enough

people knew who you were. I remember that. You remember it? I remember that. One of my guys

...