Eye Tracking and Advertising
Stuff They Don't Want You To Know
iHeartPodcasts
4.3 • 10.7K Ratings
🗓️ 12 July 2019
⏱️ 68 minutes
🧾️ Download transcript
Summary
Ads are ubiquitous on the internet, and even if you use an ad blocker or two, you're bound to see a few things slip through. Luckily, those ads don't really give advertisers any new information about you unless you interact with them... right? Not so fast. Eye tracking technology can glean an enormous amount about your attention, as well as your reactions to a given image or piece of language, just by watching how you watch, gaze or glance at an ad. So how much can they learn, exactly? Does eye tracking allow companies to, in some sense, read your thoughts?
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Transcript
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| 0:00.0 | From the executive producers of Hell and Gone comes a new podcast |
| 0:04.0 | investigating the serial murders orchestrated by South African cold leader Cecilia Stein. |
| 0:09.0 | She conditioned them to be monsters. |
| 0:11.0 | In the world of murderous cults, if Charles Manson is king, Cecilia Stein is queen. |
| 0:17.0 | She was telling people the Bible since she was going to kill, but actually she was taking revenge. |
| 0:22.0 | Listen to Queen Havoc and her murder cult. On the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. |
| 0:30.0 | The True Crime Podcast sacred scandal returns for a second season to investigate a led sexual abuse at Mexico's La Luz del Mundo Mega Church. |
| 0:38.0 | Journalist Robert Garza explores survivor stories of pure evil experiences at the hands of a self-proclaimed apostle who is now behind bars. |
| 0:46.0 | I remember as a little girl being groomed to be his concubine, that's how I was raised. It is not wrong if you take your clothes off for the apostle. |
| 0:55.0 | Listen to sacred scandal on the I Heart Radio app Apple Podcasts, or wherever you get your podcasts. |
| 1:01.0 | On Queen Charlotte, the official podcast, we're stepping behind the scenes and the drawing boards of this team to experience the life breathes into the Bridgerton prequel. |
| 1:11.0 | Listen to the Leap's executive producer and series director Tom Verica took to capture the feeling that puts that lump in your throat. |
| 1:19.0 | And you've got to catch creator Shonda Rhymes. She's dropping gems, diamonds, and mics. |
| 1:25.0 | You can listen to Queen Charlotte, the official podcast every Thursday on the I Heart Radio app Apple Podcasts, or anywhere you listen to your favorite shows. |
| 1:49.0 | Welcome back to the show, my name is Matt. My name is Noel. |
| 2:01.0 | They call me Ben, we are joined with our super producer Maya Nicknamed to be decided cold today. |
| 2:10.0 | So, write in and give us suggestions for cool nicknames. Mission control is already taken. |
| 2:16.0 | Paul is on an adventure. We'll return soon. Most importantly, you are here. That makes this stuff they don't want you to know. |
| 2:25.0 | Quick question folks, as you are listening today. What are you looking at? What do you often do when you're listening to a podcast? |
| 2:34.0 | A lot of our fellow listeners have written in to say I listen to stuff they don't want you to know when I'm exercising or when I'm doing housework. |
| 2:43.0 | Sure. Yeah. When I'm in the middle of another smashing grab on a crime spree with kidding. Don't do. |
| 2:51.0 | A lot of it is about people doing hobbies. Whatever their hobby is at their home near listening to a podcast. |
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