Boom! Shake the room fire nation! JLD here and welcome to episode 1427 of EO Fire!

We're right chat with today's most successful entrepreneur. Seven days a week! Are you ready to set your skills on fire?

Because I am committed to staying cutting edge personally with new opportunities like the snap chats and the Facebook lies and the Instagrams.

You name it. I teach at Fire Nation at skillsonfire.com. Now let's chat with today's featured guest, Jay Akunzo. Jay, are you prepared to ignite?

Well I'm sitting on a barrel of TNT in this room and I have a coyote outside the door with a plunger. So heck yes.

Jay makes stuff to help makers. He's most known as host and creator of Unthinkable.

The podcast that shares the eye opening stories of craft and creativity in business. He's an ex-Googleer, ex-starter per, and current VP of content at next view.

A C-stays VC firm in Boston and NYC. Jay, take a minute, fill in some gaps from that intro and give us just a little glimpse of your personal life.

Yes, sounds good. So that entirely sums up my career. I like to make stuff for other makers. I'll give you a really quick story that I think will help people understand what I'm coming from and make sure that I'm coming from.

I'm coming from and maybe relate to me a little bit. So I started my career at Google like you mentioned and one day someone sent me a YouTube video.

Now this is a big deal because this video was kid president. I don't know if anyone listening has heard that JLD.

Yeah. I love this video so much and I ran home that day and I showed it to my friends and I was like hyping it to them.

I was selling it as the greatest video that they'd ever seen in their lives. And right at the height of their anticipation, they saw a pre-roll ad.

And I was like, egg all over my face like, oh wait, okay, well I promise what I was promising you the great experience, the great video will happen in 30 seconds. Just just wait for it.

And I just felt like an ass because I'd promised my friend friend something they wanted something amazing and I got not that at all.

I got a frustrating experience. However, the first thought in my head was dammit Eric.

So why did I think dammit Eric when I saw the pre-roll ad? Well because Eric was my colleague at Google who had sold the YouTube campaign to this particular advertiser and I recognized it as his client and I thought dammit Eric.

And then the worst thought in my entire career hit me like a ton of bricks which was wait a second.

I have the same job at Google that Eric has. So that means someone somewhere was like cursing the name of the person responsible for a terrible experience in their day and that person didn't know it.

But I was responsible for that frustration they were feeling. And so I quit.

I've been thinking about leaving and going to a startup and building something people actually want. But I quit because I was just sick of trying to force people into wanting stuff and I wanted to make people actually make stuff people actually wanted.

So that was a big moment in my career. And hopefully that story I think a lot of people, a lot of entrepreneurs can relate to that sentiment.

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