It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

All right, welcome back to Rule Breaker Investing.

My weekend homies, my extra fans.

I'm absolutely delighted that you're joining with me

and with Ed Freeman, a good friend of the Motley Fool.

Ed first came up to the Motley Fool,

probably about eight or nine years ago, gave a free

talk to our employees about stakeholder theory and conscious capitalism. Ed Freeman is a university

professor of business administration at the University of Virginia's Darden School of Business.

As I mentioned at the end of this week's podcast a few days ago, he's the nation's foremost scholar

on stakeholder theory and business ethics. Now the phrase stakeholder theory that

might not have a lot of sex appeal for a lot of us. I'm thinking that might sound

like other theories this kind of dull slightly amorphous, abstract thing,

but it's not at all.

You're going to find out for my conversation with Ed.

His lucid thinking about how to align the humanity

that comes from every corner that makes a business happen on a daily basis.

From your leadership and your employees right through to your partners and suppliers and shareholders

at the end, your customers of course, lining them all up is something that Ed Freeman from his early work

coming out of others work in the 60s and 70s began first articulate in the 80s and

now a few decades later he is our nation's foremost scholar on the topic.

I know you're going to enjoy this because you're going to get to hear about Ed's hero,

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