I think it really is a symbol for what I'm calling weird vibes Pride Month, which is basically a Pride Month that feels to not have found its message in the face of this place that we are in the world.

It's a Pride Month that feels characterized by on the one hand, and we talked about this in the last episodes, we're not going to spend too much time talking about this today, but all these big corporations

pulling out of pride sponsorship.

Then, on the other hand, in some cases, this kind of desperate attempt to shore up the

edifice of a liberal guy in trans politics that appears to be failing.

Radical critiques that appears to be failing.

Radical critiques that try to sort of welcome this or incorporate what's happening into

a radical critique and say, well, okay, the corporations are leaving, but that's good because

we want the corporations out.

But none of those feel like they've gotten enough momentum or enough power or enough organizing

muscle or articulating a clear demand.

So at the moment, they just feel weak.

And so it just really seems like this is a pride month that is more characterized by sweaty

desperation than by any kind of strong unified political message.

I think for me, the symbol of this Pride Month is there's a Target Pride collection.

They put this out every year and infamously, it went online only in many stores last year

after there were sort of physical attacks on target employees at stores where this was being

sold in the U.S. And this year, they've got a step further and they've toned it down

another notch. And so now one of the two, three kind of columns of the Pride collection is called the neutral

collection.

And it's all of these beige clothes like clothes with teeny, teeny, teeny little rainbow accent.

So like a big, I sent you these pictures you, a big beige sweatshirt with like little bit of rainbow stitch on the, on the sort of hood pulls.

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