Extended Moment: Guy Raz: Why 99% of Businesses Fail & This Secret Made Apple, Pixar, & Elon Musk Billions!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 11 October 2024

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this moment, the host of ‘How I Built This’, discusses the lessons he has learned from interviewing over 20,000 people, ranging from global CEO’s, superstars to rural shepherds in Afghanistan. Guy has built his career on the idea that every business is a story, and this business must tell this story to itself and others. He believes that all successful founders share common traits and outlooks, such as: fearing the regret of not trying more than the fear of failure. Believing in their product so much that they have almost superhuman endurance, and continue despite multiple failures. Guy also says that the most successful founders often don’t do it alone and have a co-founder to help them withstand the highs and lows of entrepreneurship. You can learn more about Guy’s podcast How I Built This, here: https://g2ul0.app.link/oj8DA9i7kNb You can learn more about the new kids toy line by Guy’s family podcast Wow in the World, here: https://g2ul0.app.link/vvcHFH16kNb

Transcript

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0:00.0	You know you need the right tools to make.
0:03.0	With Shopify, you get all the right tools to sell.
0:07.0	Design tools to build your brand,
0:10.0	marketing tools to get in front of more customers,
0:12.0	management tools to get in front of more customers,
0:12.5	management tools to keep you organized,
0:14.9	and sales tools to sell in more places,
0:17.6	like online, on social, in person,
0:21.2	and so much more,
0:22.4	so you can focus on what you do best.
0:24.4	Sign up for your one dollar a month trial at shopify.com slash trial.
0:29.0	Guy. Guy, how many people have you interviewed in your life?
0:37.0	I would say over 20,000.
0:42.0	And you started a smash-hit iconic show called How I Built This.
0:47.0	Why?
0:49.0	What's the mission behind that show?
0:51.0	I wanted to give people access to the greatest entrepreneurs I could find in ways that they might
1:01.9	not have access to them.
1:04.0	And I wanted that wisdom and those stories
1:07.0	to be available to anyone at any time for free forever.
1:14.0	Give me an idea of the kinds and caliber of people that you've interviewed over those 20,000 interviews.
1:20.0	Oh, everything, everybody from, you know, rural sheapers and Afghanistan to soccer players in Europe, to celebrities in the United States or leaders, entrepreneurs and founders businesses
	...

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