I'm Jane Pauley. You're listening to an extended interview from the latest edition of Sunday morning.

Well, first of all, congratulations, 50 years. That's very cool. Yeah.

A wise man once said Apple doesn't look for, doesn't look back, we look forward.

That's right.

But is there wisdom to be gleaned by taking a moment to contemplate this arc so far?

Yeah, we think so.

We don't look back as a part of our culture, as you know, very well from your days watching

us.

So we've had to build a new muscle, honestly.

It's something that we just don't do.

We're always focused on the next thing and improving something that exists today and, you know, trying to see

around the corner and give people something they didn't know that they wanted.

And so it's been different, but I think it's of great value, as it turns out, to look

back and feel grateful for the journey, to feel grateful for all of the characters

that have been a part of that journey, to reflect on Steve and the principles that he laid

out for the company that are still living today.

And so I think all of these things, and a reminder of why we do it, that we do it to enrich

other people's lives, you know, to empower them to do things they couldn't otherwise do,

or they can change the world, and we can celebrate them and do it all over again.

And so I think there is value in it.

And we've, but it's a new muscle for us.

You had to block out time that wasn't originally in your schedule.

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