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Gary so great to have you here my man. Thanks for taking your time

Thanks for having me Martin

So I want to start with a question regarding AI

We know that open AI came out with GP4 not long ago, which is just bonkers by the way

I'm curious to know how do you see AI augmenting your agency work and have you started implementing it internally yet?

You know internally we're using it like very internally

We don't see it augmenting our agency work until copyright and trademark are more clear

You know right now I think there's a lot of concern confusion optimism clarity needed curiosity on what are the sources of the creative and what are the commercial rights?

So we can't use that for our content for clients because you know we would be viable of like and so like right now we're still in a we know what's coming

But we know there's a lot of things that need to be figured out but as an internal tool testing it

Using it as a tool to like brainstorm with and things of that nature we're already starting to flirt

Very cool. I want to switch gears a bit and talk about what you're doing in the NFT space you've launched V friends one two

book games mini drops

You create Vcon which is a multi-day marketing and business super conference

And now you recently launched something called burn island which I'm fascinated by because traditionally in collecting

There's no way as creator to reduce your own supply when it's out in the wild

But now with the blockchain all that is possible and you can actually gamify it to reward your loyal community

I always thought about book games as a standalone collection where you know you burn five tokens you get a prize

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