You know, because you said you got to have the outcome in mind.

We do.

I mean, so we're, you know, we're working backwards from a 2037 goal of 18 brands,

$5 billion in sales.

Everything that we've done is focused on having a smaller number of large franchisees

is to allow franchise owners to build bigger businesses.

So when you think about any business, which, you know, reputation does matter.

Our body of work matters in times like that.

But...

What's up, well-bitters today?

I've got a guy who's created hundreds of millions of dollars in enterprise value through

franchising.

In fact, his first franchise at over 240 locations, which he sold,

and now he has a new franchise that's already worth nine figures. It's absolutely crazy. I got Jeff

Duden. What's up, man? Hey, glad to be here, Ryan. Appreciate it. Yeah, so I was on your show, which was

great. And I was like, man, I want you to come on mine and talk about franchising because it's obviously, like, people kind of know what it is, but to see somebody who's done it at an extremely high level, I want to know the ins and outs.

Yeah, first of all, I rewatched our show, and I don't get a chance to go back and rewatch them.

That was a great show, man.

I really enjoyed having Jan enjoyed it.

And, you know, franchising, it's about people. And I've always said that families start franchise concepts, corporations, private equity firms struggle to start emerging brands because you have to care so much about the people.

Right. I mean, we've got a platform that we built in less than three years. We've got 220 owners operating about 700 franchise territories in it

in that short amount of time. We've had a family die, husband, wife, two kids die in a plane crash.

...