Expert: Don't Buy a Duck–Five Crisis Points of Marketing, with Derek Champagne
Discover Your Talent–Do What You Love
Don Hutcheson
5.0 • 619 Ratings
🗓️ 5 July 2019
⏱️ 24 minutes
🧾️ Download transcript
Summary
Derek Champagne is founder and CEO of a full-service marketing agency The Artist Evolution and author of the bestselling book, "Don't Buy a Duck." Through his work, he has reviewed more than 1,000 brand audits and identified five commonalities found anything from start-ups to household brands. Any one of the five can lead to bad business decisions, but when solved, lead to meaningful traction and growth. The good news is they are easy to fix, if you know how.
Transcript
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| 0:00.0 | Hello, world. |
| 0:11.3 | Welcome to discover your talent to do what you love. |
| 0:13.9 | I'm your host, Don Hutchison. |
| 0:16.2 | Every Monday and Wednesday, I interview someone from around the world who's discovered |
| 0:20.7 | their talents to do work they love to create a life of success, satisfaction, and freedom. |
| 0:27.1 | On Fridays, I interview a well-known expert from the fields of personal or business development who share experiences, tools, and insights to help our listeners along their journeys. |
| 0:37.6 | In honor of the four-year anniversary of our podcast, over the next several weeks, we'll be sharing |
| 0:43.1 | with you the most popular interviews from our first 777 shows. |
| 0:48.6 | We hope you enjoy them, and we look forward to sharing the journeys of more fascinating guests |
| 0:53.3 | soon. |
| 0:54.3 | I'm delighted to bring you our featured expert, Derek Champagne. |
| 0:58.1 | Welcome, Derek. |
| 0:59.2 | Don, thank you so much for having me as a guest today. |
| 1:01.7 | Well, it's our pleasure. |
| 1:03.3 | A few words about Derek. |
| 1:04.5 | Derek is the founder and CEO of the Artist Evolution, |
| 1:08.7 | a full-service agency building successful brands, |
| 1:11.7 | marketing tools, and campaigns. |
| 1:13.8 | He's also the author of the bestselling book, Don't Buy a Duck, endorsed by Seth Godin, |
| 1:19.4 | and co-founder of Champaign MarketingCourses.com. |
| 1:23.2 | He's a published musician with music contributions on soundtracks, on shows, on ABC MTV, E, Channel, Bravo, and Oxygen Network. |
| 1:33.4 | Well, Eric, I'm delighted to have you on to talk about this fascinating topic, actually based on your book and all you've learned over the years. |
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