All right, Cathies, we like to bring on friends of ours that have incredible lives, incredible stories,

not just talk about, you know, how Tesla shit in the bed bed which we will talk about that later yeah but we want to talk about so an old friend of mine

Joe Hoff I think we met I don't know probably 15 years ago at least probably through Peter Kim yeah well yes so

back yeah so Peter Kim for for people who don't know, I went to USC.

I was in the USC undergraduate entrepreneurship program

and the fall of 2001, I went to my professor, Tom Emalia, which we randomly

reference today. I said the only college professors that ever made it

impact in my life was this guy Tom Emilia and he started the entrepreneurship

program at USC and at that time my my friend and I who became business

partners on address we went to our professor and said we My friend and I who became business partners, Andres,

we went to our professor and said,

we want to do something in apparel.

Do you know anyone we could talk to?

introduces us to Peter Kim.

Peter Kim grew up in LA, went to USC, so Peter Kim and Tony Chu had a brand at the time called Drunken Monkey.

So if you're like OG Streetware from the 90s, that was a very popular brand early 2000s really very popular brand and we were just like in awe because they were like this cool up and coming brand and

Peter and Tony were like mentors big brothers and showed us

at a party in Vegas. Niceest guys ever. Niceest guys and by the way we had no

money so we would coattail all their parties, get free drinks, and learn to shitload from them.

And randomly I saw Peter the same night I saw you a month ago with Damon John.

And so we ended up becoming good friends and there was always a

crew of people that like Peter and Tony used to curate like a lot of like

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