Exit-Ready Ecommerce: How Tax Compliance Impacts Business Valuation
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 20 February 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
Can proper compliance really add millions to your business valuation? In today's episode, we connect with Reuben Mattinson, Founder and CEO of RJM Tax Exemption, to explore what it means to build truly exit-ready operations in the world of ecommerce…
Founded in 2019, RJM was born out of firsthand frustration. When Reuben and his team launched their own ecommerce business in the U.S., they quickly found themselves overwhelmed by IRS rules, registrations, state sales tax collection, and conflicting guidance from lawyers, accountants, banks, and revenue departments.
After investing significant time untangling the complexity, they realized other sellers were facing the same challenges — and RJM began. What started with just 10 clients has since grown into a global consultancy serving over 5,000 businesses worldwide, helping ecommerce brands stay compliant, scalable, and acquisition-ready.
Hit play to find out:
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How Reuben's unique background fuels RJM's mission.
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Examples of exit strategies done right and horribly wrong.
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How tax readiness impacts valuation and exits.
Reuben's path to entrepreneurship is anything but conventional. After earning degrees in physiotherapy in 2012 and in science teaching in 2013, he began building RJM alongside his studies. In under three years, he scaled the company from infancy into a multi-million-dollar global ecommerce consultancy, achieving #1 Trustpilot ratings in the U.S. by age 30.
Want to learn more about RJM's work? Visit their website now!
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
🛍️ Recommended Books from this Episode
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📘 Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes – A strategic breakdown of legal tax-saving principles that help business owners and investors grow and preserve wealth.
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📙 Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential – A clear and direct guide to understanding the core financial drivers that increase profitability and business performance.
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📕 Exit Rich: The 6 P Method to Sell Your Business for Huge Profit – A step-by-step roadmap to increasing business value and preparing for a highly profitable exit.
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📗 Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers – An essential resource for understanding financial statements, cash flow, and the metrics that truly matter in business.
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Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!
Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.1 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.7 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in license. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do. |
| 0:14.8 | But only 0.1% are real geniuses. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.6 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast with Richard Jacobs. |
| 0:37.4 | This is Richard Jacobs with the Finding Genius podcast. |
| 0:41.0 | Yesterday is Ruben Mattson. |
| 0:42.7 | We were talking about exit-ready operations for a business, how proper compliance |
| 0:47.1 | may add millions to your business valuation. |
| 0:49.7 | So a very interesting subject. |
| 0:51.0 | Appliance doesn't sound interesting, but adding a lot to a business evaluation and exiting would fantastic. So as you're coming to Rubin, how you doing? Richard, yeah, doing really well, thanks. It's a pleasure to be here. Yeah, tell me a bit about your, uh, your background. How, you know, do you, are you a business broker? You know, have you exited and sold multiple businesses? Like, how did you come to know what you know? Yeah, I mean, I've got a pretty interesting background, to be honest, but I will keep it short as not to bore you. But I originally started off in the healthcare industry. So I was actually a physical therapist. It was my first degree. So already you're thinking, how enough are we going to get from there to tax compliance, but we will. |
| 1:29.5 | So that was our first career. |
| 1:31.0 | And then I actually was a science teacher and examiner up to college level for a while as well. |
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