On this episode of the Playbook, I have the incredible Dan Arnold,

president and CEO of LPL Financial, with over a trillion dollars in management.

And we're going to talk about the golden rules of investing.

Join me for all this and more on the Playbook.

This is Entrepreneurs the Playbook. For each week, I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

And what made them champions on the field and in the boardroom.

I'm your host, David Meltzer.

I have an extraordinary entrepreneur, Dan Arnold. He is the president and CEO at LPL Financial.

And the success of LPL itself is a testament to your playbook to success.

I'm just curious, Dan, you know, being in a traditional business with so many advisors

that you have over 16,000 of them. The pandemic, you know, it's one thing when you have a few

hundred employees, 20 employees, or even two employees because as you know, people are the most

important part of our business. And when you have 16,000 families relying on you and your company

in order to provide shelter and food alone during a terrifying change like the pandemic,

what were you able or how did you prepare for the success and then execute on it?

Yeah, you know, and David, it's a great question. And not to mention the 16,000 families

that perhaps were relying on the sustainability of the business, but it's the 7 million families

that all those financial advisors support and help throughout the country who may have needed

financial resources and or support or shifts through this pandemic. So the stakes were pretty big

and it wasn't lost on us the responsibility that came with it. And you know, if I took you back

to the beginning of that, we came into 2020 or pre-pandemic in a place of strength, right? The

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