[Exclusive] Sarah Ashcroft Reveals The Real Reason Why SLA Closed

Working Hard, Hardly Working

[email protected]

Ceos, Unknown, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 18 May 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest is someone you may remember from one of our most listened-to episodes of last year—Sarah Ashcroft. Sarah is one of the original fashion creators in the UK, and in our last episode, she took us through her journey turning her online presence into the fashion powerhouse that was SLA The Label.

But since then, a lot has changed.

In Feburary this year, Sarah announced that SLA was closing. This episode is the first time she’s speaking on a podcast about that situation—what led to it, how it felt to walk away from something she built from the ground up, and what she’s learned in the months since.

This is a conversation about identity, pressure, clarity, and the harsh reality of running a business in public. It’s raw, it’s reflective, and it’s going to resonate with anyone who's ever had to make a difficult decision or gone through a huge life change.I’m so grateful to Sarah for trusting us with this conversation.

SARAH ASHCROFT

Instagram: https://www.instagram.com/sarahhashcroft/?hl=en

Youtube: https://www.youtube.com/@sarahhashcroft

MY LINKS: https://gracebeverley.komi.io/

RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	This episode is sponsored by Capital One. Let's be real. How many times have we committed to something
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0:08.2	I thought I could just do a light refurb on my house, you know, a fresh coat of paint, maybe some new
0:12.6	cushions, and suddenly I'm five Pinterest boards deep, crying over tap handles and a very complex
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0:33.9	That's one good thing. Search Capital One, 34.9% APR representative variable. T's and Cs apply.
0:51.8	What is up? I'm Grace Beverly and welcome back to Working Hard, the podcast-shaped guidebook on how to
0:55.9	improve your own life and achieve what you actually dreamed of doing because life's too short for boring podcasts and bad advice.
1:05.4	What is up and welcome back to Working Hard. Today's guest is someone you may remember from one of our most listened to episodes
1:11.3	of last year, Sarah Ashcroft.
1:13.6	Sarah is one of the original fashion creators in the UK and in our last episode she took
1:16.9	us through her journey turning her online presence into the fashion powerhouse that was
1:20.5	SLA the label.
1:21.6	But since then, a lot has changed.
1:23.6	In February this year, Sarah announced that SLA was closing for good. This episode is the first time that she's speaking on a podcast about that situation, what led to it, how it felt to walk away from something she'd built from the ground up and what she's learnt in the months since. This is a conversation about identity, pressure, clarity and the harsh reality of running a business in public. It is raw. It is very reflective
1:45.9	and it's going to resonate with anyone who's ever had to make a difficult decision or gone
1:50.5	through a huge life change. And I'm so incredibly grateful to Sarah for choosing our podcast to speak
1:54.8	to about exactly this. Can I just say that this would not have been an easy thing to talk about
1:59.6	at all. And not only has
2:01.6	she not spoken about the ins and outs of this publicly, but being able to come on and really
	...

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