Michael, welcome to Locked in.

I think you saw a clip of me on Hopaholics.

Was that how we found each other?

You know, I actually, so I was listening to Johnny Mitchell, the Connect podcast.

And once I started, once I found him, I started to kind of go into this genre of podcast.

And I immediately found you. And I also loved your podcast because there were so many episodes, right? And I was just like, I just started listening to it. And then one day, I don't know if it was I sell you on Hobocos. I was like, you know, I'm just going to DM, Ian, and just see if there's a connect, especially because I, because you're not that far from me, right? I was like, oh, it could be an easy trip. And I did, and you like got right back to me and that was that, you know? I run my socials and check my DMs regularly. I've gotten some of my best episodes just looking at the DMs. Totally. And other people could have got those episodes, too. They just had to look in the DMs. So I never passed down an opportunity.

And I saw that we had like a lot of, like a lot of my friends from high school were following you that are into fitness and stuff. And you have some incredible brands one, which you know, you brought with us here today, too. If you want to explain the audience what these are. Yeah, so Creates a Habit,

and we'll get into that story because this brand is really just sort of an extension of my

life story of overcoming some pretty significant adversity. But basically, Creates A Habit is a,

it's a wellness brand rooted in nutritional healthy habits. We launched with that product called Meal 1, and it's a wellness brand rooted in nutritional healthy habits we launched with that product called

meal one and it's a high protein overnight oatmeal uh super clean ingredients it's made with chia seeds

flax seeds pumpkin seeds pink himalayan salt for electrolytes it's made in 30 seconds and it's a full

complete meal to get you started on your day. So a lot of people struggle with

nutrition. I feel like especially now with the wellness sort of world and industry starting to

really, really take shape and becoming a little bit more mass market, the word wellness is no longer

like this high brow premium thing. Everybody wants to understand and or be in the world

of wellness because people just want to be healthier in general. And so I just, you know,

when I was thinking about my next move after the restaurant industry, which I spent most of my

life in, I was like I've got to figure out a way to introduce

something that's pandemic proof, you know, because the world of restaurants in real life

business, brick and mortar is not, you know, and, and, you know, we'll get into my story.

But when I was get, when I got sober at 23, I had a couple of guys

...