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The Complex Sneakers Podcast

Ex-Adidas Exec Eric Liedtke on Adidas' Rise, Yeezy, and His Departure

The Complex Sneakers Podcast

Complex

Society & Culture

4.81.3K Ratings

🗓️ 3 February 2023

⏱️ 86 minutes

🧾️ Download transcript

Summary

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Eric Liedtke, Adidas’ former brand president who’s since moved on to found Unless Collective, a plant-based streetwear brand. Liedtke relives his decades with Adidas, from the 1990s all the way up to the brand’s dominant period in the 2010s. He discusses Yeezy, Adidas’ attempt to sign Drake, the NMD mania, and even that infamous meeting with Ye in 2022. Also, the cohosts break down Nike suing Bape and the Tiffany Air Force 1.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

What's up everybody, it's Joel Lupuma. You were listening. You were watching the Complex

0:05.0

Sneakers podcast. As always, I am joined by my two hosts, my two friends to my right,

0:09.2

Mr. Matt wealthy. We're here. And of course to my left, Mr. Brendan Dunn. We're very much

0:13.6

here. We are. Lot to talk about. Spicy week. There's a lot. Some, listen, some weeks, there's

0:20.3

not a lot of sneaker news. Some weeks, there are. Some weeks, there's a ton. I feel like

0:26.5

there's a ton. Oh, there's a bunch. And, you know, we had to, we had to shift some stuff

0:31.1

around because we didn't think we were going to get to this, these topics today for this

0:36.6

week. But we made it happen because there's a lot to talk about. Yeah. And then I guess

0:40.9

the other part of the disclaimer, I don't know how important it is, but when you hear

0:43.3

the episode next week, we recorded that one before this one. Yeah. Maybe some dated football

0:48.2

stuff in there. Just let it go. Yeah. You know, you don't cover this podcast here. It's

0:51.6

talking about. Exactly. Exactly. They come here to hear us talk about what are meals on

0:56.6

the weekend. Exactly. And this one, I feel like super dead in activities. Straight to finish.

1:01.4

It's going to be a lot of sneaker news. Yeah. One big one. And Joe, I hope you saw this,

1:05.6

but wealthy has entered a sneaker raffle. Oh, yes. I saw that. And he, he's a man of his

1:10.6

word. He said that on this podcast that he was going after the Brown Tom Sachs general

1:15.4

purpose use. You put it out into the ether, right? Saying you want to see me do it. Yes.

1:21.3

So as, you know, as things align, as you put it out into the universe, I get a, a mention

1:30.2

on Twitter, of course, saying, Hey, just in case, and then someone sent me a link to a

1:34.5

raffle at feature. LV. LV. What's that? Sheldon Sheldon. What up, AJ? Yeah. So they had

1:42.4

the vans, remember? Yeah. Of course. Yeah. Those vans in the packaging. I'm a big, I'm

1:45.6

a longtime feature supporter. I've been there. We had some fun times in Las Vegas for

...

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