Just this morning I was in I went to one of the smoothie shops around and I got a green juice and I saw they had wheat grass and I was talked to my wife after and I'm like my stomach feels a little weird and it's like it was crazy in my mind I'm like is that organic wheatgrass or was it sprayed with something you know and it's not crazy like you can do better by

having a wheat grass shot and you still don't know if it's like crazy yeah all right guys you got Chris Hunter founder of

Koya and also for local right yeah yeah what a transition it was a wild one

you didn't want to stay in the alcohol space?

You know the deeper stories I was forced out of my own company. Oh wow. My partners and I had

essentially just different view of the world over years and I woke up one day and I was fired from it.

Oh, yeah. As a founder? As a founder.

Yeah, there were stories of that. Yeah, I mean look we were 25 when we started the company so

we did legal Zoom docks. It it was majority rules I brought the guys

together I thought I'd always be in the majority and I suddenly wasn't and it kind of

worked out though because I was transitioning in life I was

more married I had two kids you know health and wellness was more important to me and so koya made a lot of sense yeah now you're pushing a great product that you can stand behind people are drinking it and you could feel good about it. Absolutely and from a lifestyle perspective like I always think of how do I incorporate

I have three young kids how do I incorporate life and work together you know we get to

go to like Spartan races that we're sampling the product at and the kids get to go and run versus you know spring break for four locust I love it. Yeah, so talking about coil what's in it that makes it healthy right? Yeah, yeah, so it's a blend of plant proteins, so pea rice and

chick pea protein, which makes it a complete amino acid profile. That's usually the

knock on plant-based products. And it's in almond milk or coconut milk usually almond milk and it

I mean you've tried it right it's really good but it's all it only has four grams of

sugar so most people are shocked because I believe with beverages with food in general you can have

the healthiest thing but if if people don't like it if it doesn't taste good

they're just not going to sacrifice yeah so we started with taste we made it

really good really easy and then it's kind of like,

oh, this is healthy, I'll keep drinking it.

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