Since you're a subscriber to this Bloomberg podcast, we thought you'd be interested in a sponsored podcast called Evolving Money.

Produced by Coinbase and Bloomberg Media Studios, it explains how institutional investors are adopting the world's newest asset class, crypto.

Here's a recent episode.

There's been a lot of frustration in the crypto community over the past 15 years because

the Wall Street and financial services industries have ignored crypto or outright been opposed

to it.

That's Rick Edelman, a longtime financial advisor and podcaster in the financial world and the perfect guest to kick off

this episode of Evolving Money.

The reason that there has been such antipathy about crypto in its early years is because

it didn't get invented by Wall Street.

And Wall Street doesn't like what it doesn't control and own.

So better to quash it if you can, ignore it if you can't. And they did that pretty successfully

for 10 years. But eventually they began to realize it's here to stay. And oh, by the way, the technology

is in fact pretty cool. Welcome to Evolving Money. I'm your host, Angie Lowe. I've spent decades as a journalist

covering the financial industry and, well, this is the biggest story yet. This show is

co-produced by Coinbase, one of the largest cryptocurrency platforms in the world and Bloomberg

Media Studios. In this series, we are exploring how crypto is

being adopted by traditional financial institutions as the next logical evolution of the monetary

system. This episode is about tokenization. That's the process of representing a real-world asset or financial instrument

on blockchain. Now, in less than three years, the amount of tokenized assets has grown

eightfold to more than $30 billion dollars across equities, fixed income, private assets,

real estate, and a whole lot more. And the tokenization revolution is still

...