Very common question I get. Gary, how do I get my employees to work as hard as I do?

My reply on email to make them equal partners. The way I think about getting team members on board

is by caring more about their needs than mine.

People talk about wanting their employees to be loyal,

yet they're not loyal.

When I was 14 years old, the first time I worked in my dad's liquor store, he didn't say a single thing to me on our 40 minute drive to the store until we got to the parking lot and then he turned to me and he looked at me and he said keep an eye on the employees they all steal as I'm older now I understand him at the time I was very emotional about this.

For me, my employees are my family.

I think we have audacity at the ownership level, at the

leadership level. The way I think about getting

team members on board is by caring more about their needs than mine. The way I do it is through empathy and compassion

and putting myself in their shoes

and asking why would they want to be on board.

I reverse engineer their emotional graph and then on an

individual basis I try to understand where they are on their journey. Sometimes kids

come into my company and the first time I sit down with them they say to me one day I'm going to run this whole company and I'm thrilled.

I'm like please I'm getting old you know that same employee five years later sometimes walks into my office and says,

I need more work life balance because now they fell in love and they're starting a different chapter of life and I love that. I don't judge

them for not wanting to work 14 hours a day anymore. I respect that that's their

interest. I think it's a leader's obligation to reverse engineer the wants and

needs of the people on their team, not only philosophically, but in reality on a day-to-day basis. And I think that's a very, very

hard thing to do, but I think it's required to build something big. When you have

the intent to care, you ask the questions. You know, when people come up with

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