Get ready to take your business to the next level as our guest, Fazil Musa—serial entrepreneur, marketer and trainer, joins us to talk about cracking the code to effective marketing. Fazil is the accounts and brand director of The Leverage Group and he addresses audiences internationally. His expertise is to help companies design, develop and deploy strategies to take their businesses or companies to the next level. He has been in business for over 18 years now, starting at age 17 when he started his first business. But it wasn’t until about age 30 before he cracked the code to a six-figure business when he hired a mentor. He has since moved into seven figures. Listen in as Fazil goes over: How mentorship helped him find the blind spots Solving a pain point for your target audience Market research and building a target avatar Plus, find out the worst advice he’s seen given in his area of expertise. Mark also poses the question: Going back to the beginning with the knowledge you have now, what would be your very first step in going from zero to a million? Listen in now to hear Fazil’s answer, and more. Fazil’s Top Six Recommended Books Rich Dad Poor Dad by Robert T. Kiyosaki How to Win friends and Influence People by Dale Carnegie Secrets of the Millionaire Mind  by T. Harv Eker The Success Principles by Jack Canfield How to Talk to Anyone by Leil Lowndes Seven Habits of Highly Effective People by Stephen Covey TIP OF THE WEEK Mark: Learn more about Fazil and how he can take your business to the next level. Go to TheLeverageAdvantage.com. Scott: Don’t compare your beginning to someone else’s middle. They’re not at the same place where you are. So, don’t judge your success by other people. Comparison is the thief of happiness. You could be in the beginning of something great, so don’t worry about anybody else. Just stay in your lane, stay in your pace. Fazil: Do whatever you have to do to find your Point B. If you want to be a superstar investor, then go find a superstar investor and do whatever it takes to get them to mentor you. That mentor should be somebody who is successful in that field. Here is a bonus tip: Either you pay with your time or you pay with your money but it's never free. You want to do it yourself, maybe you don’t have to pay money for a mentor but you're going to pay with your time and to me time is so much more valuable than money. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?