There is a major unspoken problem in the online space that is running rampant and if you want to get good old TIF over here on a tangent, this is it. Copying people's intellectual property, names of programs,

content, even aesthetic and vibes of a brand.

And I see where it can happen, right?

People are desperate.

They want to make money.

They're trying all the things.

Nothing is working. And there's a lot of people that look for

shortcuts and then even feel entitled to do so because they're so desperate for something to work.

It's just like people stealing because they're desperate in order to put

clothes on their kids or in order to have a certain thing. That does go, okay? And I've had this happen to me numerous times. I've had people lift my entire

sales page and then slap a different name on the top. We've had people copy my emails, even send them out to their own list days later,

and then I get floods of emails from you guys saying, this doesn't, I saw this on this person's page and by the way it's happened to me a couple times with people who have bigger names in the space which I find wild and it's illegal it's not, it's not acceptable, it's not okay. Now what I'm not talking about here is when it's innocent. We consume so much content that you could be in the shower five days from now. Think of a great idea of a program, a service, a product of yours, but it's really been heavily influenced by something that you consumed on social media but you think it's

original and it's not that's innocent but you still need to do your due

diligence and double check that's not where it's coming from. Okay if you want to make sure you're

an integrity and to make sure that you don't get sued. So I brought on and I sourced and sourced

and sourced to make sure I found a great trademark and

copyright an intellectual property lawyer to come on the show. We have Chandler Jay

in the house and she came by way of one of my clients who I truly feel is one of the best

innovators in the esthetician and permanent jewelry space. She is an early

adopter, a visionary. When you go and see her social medias you'll go okay I

see like she it's really eye catching I could see other people going God I wish I thought of that and she went viral and I've asked her permission to share this

she went viral because of how many people copied her and then when she

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