This is the Gary V. Audio Experience.

I'm really looking forward to the fireside chat because I really wanted to be

contextual to the industry. Obviously, given that my sisters didn't, I've always

paid a lot of attention to it because I always feel that there's so much

ambition and entrepreneurial tendencies in the real estate industry. But I also

have always been fascinated by it because it's similar to the reason I like the

NFT market and why I always loved collectibles because I'm fascinated by the

concept of markets going up and down. Especially if you break down my content, I

think so much of it speaks to being practical and being self-aware and

staying in your lane. And people really get caught in this industry by being

overexcited when times are good and not anticipating when times are bad. And so

it's been really interesting to watch over the last 30 years the way to win how

easy it is to lose and that so many variables in it. The thing that I probably

want to talk most about is what I've been spending a lot of my time on lately,

which is what does it take from an emotional intelligence standpoint to

actually be successful? I think the concept of soft skills has been really

fascinating to me. That when we talk about empathy or kindness or patience, we

consider them soft skills. And I truly believe that they're the actual hard

skills of business. That knowing how to write up a contract or use Excel or

like run the math is actually quite easy. What I think is very hard is when

another human being is incredibly disrespectful to your face and having the

intestinal fortitude to be the bigger person in that moment for what you're

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