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Technology Revolution: The Future of Now

Everyone Knows Where You Were Last Night and Right Now: The Future of Location Data

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9112 Ratings

🗓️ 15 April 2020

⏱️ 53 minutes

🧾️ Download transcript

Summary

The buzz: Ripped from the headlines. “Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret” (NY Times 12/18): “Dozens of companies use smartphone locations to help advertisers and even hedge funds. They say it’s anonymous, but the data shows how personal it is…One path tracks someone from a home outside Newark to a nearby Planned Parenthood, remaining there for more than an hour…” And April 3, 2020: “Google is publicly releasing the data it's already collecting about people's movements during the coronavirus pandemic…to show the types of places people are visiting across 131 countries and regions…it hopes tracking movement trends over time and by geography could help shape and inform governments' and public health officials' response to the coronavirus pandemic. We’ll ask Heather Federman at Big ID, Joe Jerome at Common Sense Media and Kenesa Ahmad at Aleada for their take on “Everyone Knows Where You Were Last Night and Right Now: The Future of Location Data.

Transcript

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0:00.0

Where does yesterday's future, which is already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?

0:16.2

Welcome to technology revolution, the future of now.

0:21.5

Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven

0:27.4

trends that are shaping our future right now.

0:30.8

Here's your host who will take us into the future of now, Bonnie D. Graham.

0:36.0

The future of now, now, now.

0:38.3

Bonnie in the House, that's the voice of my co-producer, Ryan Treasured, the VP, I say of everything at Voice America Radio.

0:44.7

I always get a laugh and goosebumps when he reads that intro.

0:48.0

Today, we have an interesting topic.

0:50.0

It was not picked specifically for this pandemic environment we're in around the world, but it's very applicable.

0:56.4

So let me start off with the buzz.

0:58.3

The buzz on the street is several headlines I found and a little bit of copy from these headlines, and this will set us up.

1:05.3

Then I'll have my panelists introduce themselves.

1:07.4

This show is very important for all of you.

1:09.7

So found an article in the New York Times,

1:12.1

December 2018, and the headline was, your apps know where you were last night, and they're not

1:18.2

keeping it secret. Let me read a little bit from the article. This is, remember, 2018,

1:23.5

dozens of companies use smartphone locations to help advertisers and even hedge funds.

1:29.4

They say it's anonymous, but the data shows how personal it is.

1:33.5

Millions of dots on the map trace highways, side streets, and bike trails, following the path of an anonymous cell phone user.

1:41.1

However, one path tracks a person from a home outside Newark, New Jersey,

1:45.2

to a nearby planned parenthood, remaining there for more than an hour. Another set of dots,

...

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