Two efficient market economics professors were walking through Harvard Yard.

It was a beautiful spring day. As they were walking, they passed a $20 bill lying on the ground.

One of them walked right on by. The other one said, why didn't

you pick up the $20 bill? And the first one said, because it's a counterfeit. The second one said, how do you know?

He said, well, if it was a real $20 bill,

someone would have already picked it up.

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Hey, it's Seth.

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write a book about it everybody want to tell a sunny story I'm a boss so it comes

with the territory write a book about it what does it mean to be rational? If someone is rational, that means that they are

going to do what makes sense, what we could predict that they are going to do.

Rational behavior is at the core of a branch of economics, but rational behavior is also

how we navigate our way through the world. We assume, because it's at the

center of the curve of how people are going to react, that people are going to do a rational

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