Every Purchase Matters, with Paul Rice

Rule Breaker Investing

The Motley Fool

Business, Investing, Invest, Rulebreaker, Stocks, Company, Growth, Stockmarket, Fool, Foolish

4.5 • 928 Ratings

🗓️ 9 April 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today David hosts the founder and CEO of Fair Trade USA, Paul Rice, who explains how trade can be more effective than aid in improving the world's economic issues. As consumers become more aware and more discerning about what they buy, companies that embrace conscious capitalism will enjoy an ever-growing competitive edge over those which simply look to grow profits and any cost.

Companies mentioned: AMZN, SBUX, WMT

Host: David Gardner
Guest: Paul Rice
Producers: Heather Horton, Rick Engdahl

Transcript

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0:00.0	Every purchase matters. Do you agree? Now, you might not think very intentionally about every purchase you make,
0:09.7	nor would you be very intentional with every word you speak. But when we spend or invest our money,
0:16.6	there is someone on the other end who's getting value. So whether you thought hard about it or not
0:23.5	when you really think about it, every purchase matters, which also happens to be the brand new book,
0:30.4	the message and the life's work of my special guest this week, Fair Trade USA founder,
0:35.4	Paul Rice and his book, Every Purchase matters. Let's talk about it. Only on this week, Fair Trade USA founder Paul Rice and his book, Every Purchase Matters. Let's talk about
0:39.9	it. Only on this week's Rule Breaker Investing. It's the Rule Breaker Investing podcast with
0:47.5	Motley Full co-founder, David Gardner. Welcome back to Rule Breaker Investing. You know, I see one of my roles, responsibilities,
0:58.3	goals, as I've been here every week for you for almost 10 years now, is to introduce you to
1:04.4	amazing people that I've gotten to know over the course of my life, introduce them to you,
1:09.7	and acquaint you with them. My guest this week,
1:13.7	back on this podcast, seven years after we first talked, is one such amazing person. Paul Rice
1:20.0	launched Fair Trade USA more than 25 years ago. He's led and guided the organization. I would say
1:26.3	the movement into the mainstream.
1:29.1	Now, he's too humble to call that out much, but please reflect during or after our conversation
1:35.2	today about the world-shaping nature for good of what Paul has been and is doing for people
1:42.8	and planet. And the secret to it is actually business,
1:48.9	trade, as he'll say, not just aid. And his book, Every Purchase Matters, just came out yesterday.
1:56.7	So we're just about to welcome him on in a minute, But first, speaking of books, as I shared at the start of
2:03.3	the year, my 2025 book Rule Breaker Investing is available for pre-order now. After 30 years of
2:09.7	stock picking, this is my magnum opus, a lifetime of lessons distilled into one definitive guide in
2:16.6	each week until the book launches on September 16th.
	...

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