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BLISTER Podcast

'Everest, Inc.' w/ author, Will Cockrell (Blister Book Club)

BLISTER Podcast

BLISTER

Sports, Health & Fitness, Outdoor, Snowboard, Gear, Bike, Wilderness, Ski

4.8560 Ratings

🗓️ 9 June 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

Jonathan talks with Will Cockrell about his excellent book, Everest, Inc.: The Renegades & Rogues who Built an Industry at the Top of the World. They discuss the fascinating history of guiding on Everest, the evolution of the industry, and the broader topic of ethics, principles, and parameters of guiding in general, anywhere.

Note: We Want to Hear From You! We’d love for you to share the stories or topics you’d like us to cover next month on Reviewing the News, your most pressing mountain town advice questions, or your spiciest hot takes for us to rate. Email those to us at info@blisterreview.com

RELATED LINKS

BLISTER+ Get Yourself Covered

Everest, Inc.

Mountain Words Festival in CB

Blister Pod #313: Adrian Ballinger

Blister Pod #12: Dave Hahn

TOPICS & TIMES:

Why a Pioneer of Big Mtn Skiing Got BLISTER+ (1:45)

Current Feats on Everest (3:16)

The Topic of Everest (5:34)

Why Does Everest Cause Such Strong Feelings? (8:10)

The Business of Everest (19:23)

The Ethics & Art of Guiding (23:05)

The Name ‘Everest’ (31:53)

Nims (35:28)

The fame of Everest (43:18)

Innovations in Guiding & Technology (50:10)

What’s Next for Everest? (55:17)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED 

Bikes & Big Ideas

GEAR:30


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Transcript

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0:00.0

Hey everybody, welcome to the Blister Podcast on the Blister Podcast Network. I'm Jonathan Ellsworth,

0:08.5

and you can check out everything we're doing and reviewing over at blisterreview.com.

0:16.3

Today we are talking with Will Cockrell about his fantastic book called Everest Inc,

0:22.3

The Renegades and Rokes Who Built an Industry at the Top of the World.

0:27.8

I liked this book so much that it inspired me to restart our Blister Book Club.

0:34.0

So today we are going to be discussing how Everest became a business, and next month we are

0:40.0

going to make good on a promise to discuss the Hitchhiker's Guide to the Galaxy with K2

0:46.4

Ski Designer Jed Yizer and professional skier McKenna Peterson.

0:51.8

So you've got till mid-July to read or reread the Hitchhiker's Guide,

0:57.3

and today you're going to be hearing about the fascinating history of guiding on Everest,

1:03.5

the evolution of that industry, and as you'll hear me say, one of the things that I loved

1:09.9

about this book is that it opened up my own thinking about the ethics and principles and parameters of guiding in general anywhere.

1:18.9

Now, I also think it's worth noting that it's not just me who loves Will's book.

1:23.6

Current Everest Guide, Adrian Ballinger, has said how much he learned from Will's book,

1:29.0

as did former Everest guide Dave Hahn. And for those of you who would like to hear more

1:35.2

Everest talk, we will include links to my previous Blister podcast conversations with Dave

1:41.5

and Adrian. Those are definitely worth checking out.

1:45.9

Okay, before we get started, I want to give a shout out to a few of our newest

1:49.1

Blister Plus members, including Jonathan from Truckee, California.

1:54.0

He just renewed his Blister Plus membership.

1:57.0

Matthew from Boulder, Colorado.

1:59.6

Brett and Monique from Arvada, Colorado,

...

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