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The Playbook With David Meltzer

Events and Experiences: The New Engine for Growth

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Business, Entrepreneurship

4.91.9K Ratings

🗓️ 8 September 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

In this week’s training, I shared why live events and shared experiences have become the true engine for growth in both business and life. It’s not the products we remember—it’s the moments that shape us, the communities that support us, and the connections that carry us forward. With Mitch Thrower of Events.com, we explored how events create opportunities for lasting transformation, why technology is making them more accessible than ever, and how the real impact begins in the follow-up. At the end of the day, growth comes from showing up, listening, learning, and turning moments into momentum. To join my next free Friday Training sessions, email me at david@dmeltzer.com

Transcript

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0:00.0

I want to thank everyone.

0:01.8

It is time for events and experiences are the new engine.

0:05.4

It's an operating system for community, content, and commerce.

0:10.6

And those are the primary focuses of what creates revenue as we're on the road to revenue.

0:17.3

In the loudest market in history, events and experiences are the one place you can manufacture,

0:24.3

focus, intention, engagement on commandments and demand. This training shows how we turn

0:32.4

every single event or experience into an operating system for community, content, and commerce.

0:40.3

We'll design with the five to thrive of stimulating interest, transitioning interest,

0:46.3

sharing a vision, managing and developing that vision so that we can thrive, so that

0:52.3

that community of people not only help each other,

0:56.6

but know people that will help each other.

0:59.2

So our promise is clear and the proof is visible.

1:03.7

We'll run the content cadence so the energy converts before, during, and after.

1:14.5

Engineering collisions so strangers become partners,

1:23.9

monetizing with an ascension ladder that invites, not obligates. Those buyers to the next step.

1:31.7

And to quantify and measure what truly matters matters so the follow-up turns momentum into making a lot of money, helping a lot of people, and having a lot of fun. We treat every event

1:38.7

or experience like a compounding asset, not a one-off show.

1:51.0

We watch the trust, content, and the cash flow scale in harmony.

1:56.0

The first lesson of events and experiences are the new engine.

2:05.5

In this noisy, noisy market, the most noisy market ever, live moments create finite focus.

2:08.5

Attention you can't buy with ads.

2:22.6

Done right at the right frequency, events and experiences build a community moat, fuel a content flywheel, and convert with context instead of pressure.

...

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