Eurovision: Making money out of something I love
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 8 May 2024
⏱️ 17 minutes
🧾️ Download transcript
Summary
The Eurovision Song Contest has transformed itself from a TV show experiment to the world's largest live music event.
160 million people are expected to watch this year's competition in Sweden, as 37 countries take part.
The acts participating will be hoping to become global superstars following the likes of ABBA, Celine Dion and Måneskin.
And outside of the competition many fans around have turned their love of Eurovision into a business: from side-hustles to songwriters. We hear their stories and learn about the economics of having a winning song, and discover the plans for the first ever Eurovision world tour.
Produced and presented by Daniel Rosney
(Image: Malta entry Sarah Bonnici rehearsing Loop at this year's Eurovison. Credit: Connie Cumming/EBU)
Transcript
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| 0:00.0 | Hey from Sweden and welcome to the greatest show on earth. |
| 0:07.0 | Obviously aside from this edition of Business Daily on the BBC World Service with myself |
| 0:12.1 | Daniel Rosni. It's Eurovision Week, the world's largest live music event, which gets more than |
| 0:18.6 | 160 million viewers each year. |
| 0:22.3 | And in 2024, here in the city of Malma, |
| 0:25.5 | there are 37 countries taking part, |
| 0:28.4 | all hoping to do what Sweden did last year |
| 0:30.9 | and get as many dues poise as possible. |
| 0:39.2 | That's the winning song from last year, Lorraine Tatu, but who's going to win this |
| 0:42.6 | year? |
| 0:43.1 | Spain. |
| 0:43.8 | I definitely think Italy. |
| 0:45.0 | Croatia. |
| 0:46.2 | Eurovision began in 1956 as a TV show experiment, but it's transformed to become one of the |
| 0:52.9 | biggest cultural events on the planet. |
| 0:55.7 | There are now many events outside the arena, including this one we're at now, the Eurovision |
| 1:00.8 | village, essentially a fan zone with screens to watch the final and two stages for artists |
| 1:06.8 | to perform. Nearly 70 years after the first song contest, there are many people from across the |
| 1:13.1 | continent and beyond who have made a career or a business out of the competition. And we're going |
| 1:18.7 | to be hearing their stories on this episode, from Helsinki to Istanbul, from songwriters to side hustles. |
| 1:26.5 | Let's begin nearly a year ago in August, 23. |
| 1:31.9 | On board a three-night cruise from Helsinki to Stockholm. |
... |
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