Europe's Data D-Day
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 25 May 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
The EU's new data rules, coming into force today, could spell the end of spam mail - that at least is the hope of the General Data Protection Regulation.
Manuela Saragosa speaks to Rachel Aldighieri, managing director of the Direct Marketing Association, which represents companies in the UK that send adverts directly to customers, while the BBC's John Lloyd takes a more satirical look at the issue of junk mail and why he wishes it came with free scone.
Plus Jeremy Daum of the Yale Law School in Beijing explains how China's data rules gives the state - rather than the individual - new powers, and why anyone who skips paying a fine should think twice before trying to buy a plane ticket.
(Picture: Diary reminder tab for the General Data Protection Regulation; Credit: SBphotos/Getty Images)
Transcript
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| 0:00.0 | Hello and welcome to Business Daily from the BBC. I'm Manuela Saragossa. Coming up, is it D-Day for spam email? |
| 0:12.4 | Europe's sweeping new data protection rules come into force today. The biggest challenge for businesses is around the threat of fines. |
| 0:20.1 | There's some really big fines attached |
| 0:21.6 | to getting this wrong. Consumers are being given new powers over their personal data in the EU. In China, |
| 0:28.6 | those powers are going to the state. I view it as sort of the information equivalent of the ubiquitous |
| 0:34.4 | surveillance cameras. That's all here in Business Daily from the BBC. |
| 0:42.0 | Don't lose touch. |
| 0:43.5 | The data protection rules are changing. |
| 0:45.1 | Without your permission, after May 25th, |
| 0:47.0 | we'll have to stop sending you two-for-one vouchers, |
| 0:49.5 | 41% off, and kids eat free offers. |
| 0:52.2 | We're updating our privacy policy. |
| 0:56.3 | Let's talk about GDPR. |
| 1:03.4 | Is this goodbye? Let's not lose touch. We'll miss you terribly. That's basically a snapshot of what landed in my junk email inbox this morning. Lots of companies panicking that they're going to lose |
| 1:08.6 | me from their mailing list. Emails, I'm mostly not interested in receiving in the first place. The reason they're panicking that they're going to lose me from their mailing list. Emails, I'm mostly not |
| 1:11.7 | interested in receiving in the first place. The reason they're panicking is that new rules about |
| 1:16.1 | personal information come into force in the European Union today, the GDPR rules. But will that put |
| 1:22.5 | an end to the curse of spam emails? More on that in just a moment. First, though, what do the new data rules |
| 1:29.5 | actually do and how will they change our digital lives? The BBC's technology correspondent is |
| 1:34.7 | Rory Kettlin Jones. It is a sweeping new regulation. It puts great power in theory in the |
| 1:40.1 | hands of individuals over their data. People will be able to get access to what data organisations hold on them, |
| 1:46.8 | correct it if it's wrong, and delete it if they want to. |
... |
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